The Strategic Miscalculation Behind Most Sports Event Failures
Entering mass participation sport is a strategic decision that most organisations treat as a marketing one. The consequences are predictable — and almost always avoidable. Three assumptions sit at the root of most sports event failures, and none of them are operational.
The 4 Technology Tiers Every Sports Event Company Needs to Understand
Most event companies don't have a technology strategy — they have a technology history. After 30+ events and 300,000+ participants, here's the framework that separates the companies that thrive from the ones that struggle: four technology tiers, and the discipline to know which one you're actually in.